A website’s design needs to instantly communicate its purpose and appeal to its target audience, but designing a good looking website is only the half of it. Everything needs to work intuitively with clear menus and a logical visitor journey.
Sites must display perfectly on mobile, tablet and desktop, and consistently across major browsers. They must be accessible to the largest possible number of visitors, and care must be taken that no visitor is excluded by, for example visual impairment.
For my own web projects I generally use WordPress as a basis for my Content Management System and Divi as a page-builder. This allows me to create a site which looks great and loads fast in the most efficient and cost-effective way.
For fully custom themes, I build upon Understrap with node and gulp automate tasks and speed up my workflow. The popularity of WordPress means it’s incredibly well supported, and I have a raft of solid plugins I rely on for forms, image galleries, sliders and the like. For eCommerce, my go-to is WooCommerce.
The fastest (and least expensive) method is to use an existing theme. I could also modify an existing theme or if nothing you see floats your boat I can create a custom theme from scratch. If you need graphics I’ve been working with Adobe software for over 15 years. Need photos? I’ll fetch my camera ;D